On 5, 6 and 7 October, Fruit Attraction, the most important event in Europe and of international relevance in the fruit and vegetable sector, was held in Madrid.
Caña Nature shared a stand with Bio Caña and La Caña, all brands of Grupo La Caña, to present their products, with special emphasis on new products.
Professionals from 118 different countries were able to discover Caña Nature’s 100% natural products.
More than 42,000 square metres were used for the return of the continent’s most important fruit and vegetable fair.
In this 13th edition, 1,300 companies from 44 countries took part and professional visitors from up to 118 different countries were able to visit the fair.
All of them had the opportunity to visit the Caña Nature stand, where their complete range of 100% natural, high-pressure cold-processed products was on display.
Gazpacho, fresh salmorejo, guacamole in its different versions (classic and vitamin A), as well as Caña Nature’s grated tomato, were also accompanied by the brand’s new line of products, completed with Mexican salsa and 99% avocado pulp.
Attendees were able to see all the brand’s references, as well as the special formats available for the catering trade, with very good impressions among all those who visited the stand.
In addition to professionals from the sector, the Caña Nature stand was also visited by the president of the Junta de Andalucía, Juanma Moreno. He was accompanied by the Regional Minister for Agriculture, Livestock, Fisheries and Development, Carmen Crespo; the regional delegate for Agriculture, Livestock, Fisheries and Sustainable Development in Granada, María José Martín; and the Mayor of Motril, Luisa García Chamorro.
During their visit, they highlighted the quality, innovation and flavour of all the products offered by Grupo La Caña, with special reference to the natural products of Caña Nature.
La Caña Group, protagonist of Fruit Attraction
Caña Nature shared a stand with the other Grupo La Caña brands, Bio Caña and La Caña, so that all those attending could get to know the company’s range as a whole, which was also an active participant in this international fair.
Bio Caña, specialising in organic production, was able to present itself as one of the most consolidated brands in the European market in terms of organic production.
In addition, Fruit Attraction’s Innova Forum space was used to present the Meditomato project, developed by the Research, Development and Innovation (R&D&I) department of Grupo La Caña.
This project proposes the use of artificial intelligence throughout the entire value chain of products, in order to improve sustainability, food safety and quality, as well as traceability, waste management and support for rural and social development in the agri-food sector.
